A long with Roku, Apple and Google, Amazon is a major player in streaming TV devices, and the Fire TV Stick is the most popular Amazon streamer. It's small, cheap and capable, and people seem to like it. In fact it's the most-reviewed product in Amazon history, with more than 100,000 user reviews, averaging four out of five stars.
Count this as one review that's less enthusiastic. After a year and a half on the market, the Fire TV stick is showing its age. It's not the the Fire Stick is a bad device; it's not. It's that its similarly price rivals are so good. All of the Fire TV Stick's competitors have shipped newer streamers since it debuted, and the two closest in price -- Roku Streaming Stick and Google Chromecast -- are both better right now.
Roku's new-for-2016 stick costs a bit more, but it's worth it for the extra apps, speedier response times and more open, customer-friendly interface. The slightly cheaper Chromecast is more appealing for phone-centric users who don't mind the lack of a remote (though, notably, it lacks the Amazon Prime video app).
Amazon's Stick is good enough, but struggles to stand out against the tough competition. The Alexa voice assistant is easily accessible if you buy the more expensive version ($50 versus $40) with the voice remote, but since you have to have your TV on, it's hardly a viable Echo or Dot substitute. Amazon has done a good job adding must-have apps, but they get buried by menus designed -- more than any other device I've ever used -- to make you browse, search for and buy video from just one source: Amazon itself.
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